a longer life for
our fashion favorites

try renting instead of buying

see all styles

let’s call it: fashion’s impact on the planet is enormous: regular life cycles of clothing are short, and with each buy we are supporting it more and more each day. but we can also contribute to a meaningful change: by leasing our favorite styles we can give new and longer life to pieces that would otherwise be forgotten or disposed of. renting instead of buying – we think it’s the right and only step towards a more sustainable, circular fashion economy.

an ever-changing wardrobe without textile waste

say goodbye to forgotten pieces and welcome new favorites in your wardrobe, every month. our partner unown enables you to choose a sustainable lifestyle without sacrificing all the perks of fashion.

explore all styles

what’s in it for you?

explore the latest styles and sustainable brands


less waste and harmful impact on the environment

stay flexible and rent
on demand

always clean and
as good as new

how it works

rent just as you like

with unown it’s this easy to contribute to a circular economy: choose your membership model, select your favorite styles and wear them as long as you like.

see options

one-time lease

pick it, live it, return it, and come back any time you wish.

rent for 2 weeks or 1 month

become a member

choose between 2, 4 or 6 pieces per month, with new styles added all the time.

from 39€ / Month

create an impact with
your wardrobe

rent your favourite styles on newnormal.eco

explore all styles

rent by brand

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