let’s call it: fashion’s impact on the planet is enormous: regular life cycles of clothing are short, and with each buy we are supporting it more and more each day. but we can also contribute to a meaningful change: by leasing our favorite styles we can give new and longer life to pieces that would otherwise be forgotten or disposed of. renting instead of buying – we think it’s the right and only step towards a more sustainable, circular fashion economy.
say goodbye to forgotten pieces and welcome new favorites in your wardrobe, every month. our partner unown enables you to choose a sustainable lifestyle without sacrificing all the perks of fashion.
explore the latest styles and sustainable brands
less waste and harmful impact on the environment
stay flexible and rent
always clean and
as good as new
with unown it’s this easy to contribute to a circular economy: choose your membership model, select your favorite styles and wear them as long as you like.
rent your favourite styles on newnormal.ecoexplore all styles
follow us on instagram – link in footer – and spread the word for #closingtheloop